Last week, Taylor Swift took on bullies in her video for "Mean." The country/pop star hooked up with director Declan Whitebloom to add a cinematic vibe to the dis track.

 

"I tried to go a bit sort of off-base and do something different, and she was into it as well and on the same page in terms of the visuals," he told MTV News. "We wanted to make something stunning while still getting the point across. They're stories that you've seen before in other videos, but we wanted to present it in a more visual and theatrical way."

Swift's video focuses on her own story of climbing her way up the pop heap, but also takes a look at other tales of woe and bullying.

 

"She decided she wanted to sidestep the limelight and tell the story through other people, which was quite unusual," Whitebloom said. "She's an incredibly creative and visual person."

"It's her idea to bring her band [into the video], and it really shows her authenticity as a performer and not just a one-note person," he added. "She really does do everything, and I think in this video, she really showed that."

Fortsätt att läsa...