Universal Pictures and Illumination Entertainment founder Chris Meledandri announced today the principal talent for the 3D-CGI feature Dr. Seuss' The Lorax, an adaptation of Dr. Seuss' classic tale of a forest creature who shares the enduring power of hope.  The animated adventure follows the journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams.  To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.  Dr. Seuss' The Lorax is the third feature created by Illumination and Universal and will be released March 2, 2012.

Danny DeVito will lend his vocal talents to the iconic title character of the Lorax, while Ed Helms will voice the enigmatic Once-ler.  Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic young boy who searches for the Lorax, and Taylor Swift as Audrey, the girl of Ted's dreams. Rob Riggle will play financial king O'Hare, and beloved actress Betty White has signed on to portray Ted's wise Grammy Norma.

 

The beloved children's tale Dr. Seuss' The Lorax was first published in 1971 and has sold more than one million copies around the world.