BIG MACHINE artist TAYLOR SWIFT takes fans behind the scenes of her video for the #1 Country single, “Mean,” as “ON THE SET WITH TAYLOR SWIFT: MEAN,” premieres on GAC-TV, this SUNDAY, JULY 3rd at pm (ET).

 

The video was shot at LA’s ORPHEUM THEATER, “It occurred to me after months of thinking about this video and having it keep me up at night, what if we did the entire video in a theater?’ That way we could show all these different story lines and create set pieces that would show these very distinctive performances, having all of these characters struggle and then thrive,” said SWIFT. “Set designers and art directors created a variety of sets including the wide open prairie tundra, a school bathroom and a fashion runway. The first time I saw these sets, I absolutely couldn’t believe it, I was in awe. I love the big city performance scene because just the wardrobe alone was fantastic. I got this awesome flapper dress and getting to work that dress and just the motion; every time you moved, the dress moved.”

 

Actors in the three video vignettes include 11-year old JOEY KING and MATILDA the goat. “It’s one of those moments of, like, ‘Really?’ I’m shooting a music video and we have a goat on the stage?’ She was pretty good at standing there, just blinking, just being a goat,” added SWIFT.